A lecture by Artem Henzel on the topic: «Digital інструменти для просування бізнесів та брендів»

On 21.02.2025, a lecture was held by Artem I. Genzel, owner of the Fox Lingerie brand and Helicopter View consulting agency, on ‘Digital tools for promoting businesses and brands’ for 4th year students of the International Business (with compulsory study of two foreign languages) programme. The lecture was held as part of the Digital and Social Media Marketing course under the guidance of Viktoriia Karp, PhD in Economics, Associate Professor of the Department of International Business. 

During the lecture, there was a lively discussion about Ukrainian cases, how online tools help to develop business and what aspects should be taken into account in terms of consumer loyalty and competitor analysis. In addition, they discussed which platforms are better to use for which type of business and the feasibility of any company's presence in the digital market.