Lecture "Brand of Ukraine. How has the perception of our country changed in 2023?"

March 11, 2024, the head of BRAND UKRAINE, a graduate of IIR, Mariia Lypiatska, gave a lecture on "Brand of Ukraine. How has the perception of our country changed in 2023?" for 4th year students of the International Communications program within the discipline "State Branding" (lecturer PhD, assistant Hanna Khlystun).

During the lecture, the participants discussed the importance of forming a national brand, challenges, prospects, as well as practical recommendations that will be necessary for successful international communication of Ukraine in 2024.

We express our deep gratitude to Ms. Maria for her openness to sharing valuable experience and knowledge with students!