Lecture by Kateryna Turko: ‘Features of B2B communications in social networks LinkedIn and YouTube’

On 07.10.2024, Kateryna Turko, a 2013 graduate of the International Business Programme, gave a lecture on ‘Features of B2B communications on LinkedIn and YouTube’ for 4th year students of the International Business Programme (with compulsory study of two foreign languages). The lecture was held under the guidance of Associate Professor of the Department of International Business Karp Viktoriia Serhiivna as part of the discipline ‘International Marketing and Management’. 

Kateryna Turko shared practical cases and gave valuable advice on building effective communication in the B2B environment using modern digital platforms. The lecture was followed by interesting questions from the students and equally interesting answers from the speaker, which made the lecture even more interactive and useful for future international business professionals. 

Thank you for the informative material and fruitful cooperation!