AI tools in the practice of Ukraine’s public diplomacy
During November 2025, second-year students in the Master’s degree programme in International Communications presented their own projects on the possibilities of using AI for Ukraine’s international promotion.
In September and October, students utilised free AI tools (Gemini from Google, ChatGPT from OpenAI, and Microsoft Copilot) to find universal solutions for promoting Ukraine in different regions of the world. The aim of the research was to enhance skills in using AI, not only for data searching but also for information analysis, and to achieve results without prior knowledge of programming languages, utilising free resources.
During the experiments, we discussed the reliability of data collected by various AI tools, the ethics of using information, social threats in the development of augmented reality, and restrictions on the distribution of operational data in AI systems when conducting diplomatic work. Additionally, we examined the benefits of AI and identified areas for improvement in queries to ensure that free versions can be used safely, reliably, and with integrity within the scope of analytical, information, and communication activities.
In general, the advantages of AI agents developed on Gemini from Google, ChatGPT from OpenAI, and Microsoft Copilot were as follows:
adherence to the structure of the query formed, which enabled the identification of main positive and negative narratives about Ukraine in the studied countries;
retrieval of thematic data from various textual and sometimes visual open sources;
linking to sources, of which 80-90% were relevant to the query;
preparation of textual data suitable for further refinement;
generation of high-quality ideas for the subsequent development of practical recommendations.
However, testing has revealed that AI agents:
do not always understand the regional or local context, even if an additional request is made;
rarely formulate clarifying questions, and therefore often provide generalised, outdated, or non-existent examples;
have limited access to posts on social networks, and thus cannot check the engagement statistics, interactions, and audience reactions without access to internal analytics of accounts;
lack access to information on global media sites, which also affects the quality of thematic generalisations and conclusions;
are unable to generate graphs or infographics without third-party visualisation tools.
Therefore, only a combination of human knowledge and skills with AI tools will increase the relevance of the results and ensure the completion of tasks in information and communication activities, while allowing a person to continue performing high-quality analytical work.
The idea was implemented within the course ‘Practice of Public Diplomacy of Ukraine’ (lecturer – Prof. Nataliia Pipchenko) to meet research objectives at the level of the scientific school ‘International Information Relations and Information and Analytical Support of Foreign Policy’ and the scientific topic of the Chair of International Information ‘Strategic Communications and Global Information Society’.